Thursday, February 12, 2009

Yoga Brew?

I saw a woman in a BEER commercial the other night doing a YOGA POSE! I've seen advertisers use people practicing yoga in ads for:

  1. Banking
  2. Medications (nasal spray, pain relief, etc)
  3. Cars
  4. Detergent
  5. Clothes
  6. and now BEER!

What the heck? So stupid! Insulting! These ads give the impression that you can achieve peace of mind and serenity as long as you drive a Lexus and you husband's shorts are white.

It also leaves one with another false impression - and that is that if you THINK or WATCH yoga - that you're actually practicing it. Nothing could be further from the truth.

Yoga is hard - it's hard because it requires practice - it especially requires practice when you DON'T want to do it. That's when you have to practice.

Practice - constant practice - free from all desire to achieve - this is yoga. Not Heineken!

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